All ServicesService 04

AI Agent
Implementation

Senior care moves fast, families research at midnight, ask questions on Sunday, and book tours on impulse. We build and deploy AI chatbots, voice assistants, and automation agents that work in your brand's voice, around the clock.

AI ChatbotsVoice AssistantsTour SchedulingCRM AutomationLead Qualification
Agent Type 01

AI Chatbots, always on, always on-brand

Custom-trained website chat agents that answer family questions, qualify intent, and route warm leads to your team, 24 hours a day, 7 days a week, in your exact brand voice.

  • Trained on your community's actual data, pricing, care levels, amenities, FAQs
  • Hands off to a human the moment urgency or emotion shows up
  • Captures name, contact, and care need before the conversation ends
  • Integrated with your CRM, every conversation logged automatically
  • Multilingual support for Spanish-speaking families
Hootley, the Greatness Digital assistant
Hootley
Online now
Hi! I’m here to help you learn about Brookhaven. Are you looking for care for yourself or a loved one?
My mom was just diagnosed with early-stage Alzheimer’s. I’m not sure where to start.
I understand, this is a big moment and it’s okay not to have all the answers yet. We have a dedicated Memory Care neighbourhood here. Can I tell you a little about what that looks like, and maybe schedule a tour at a time that works for you?
Type a message…
Agent Type 02

AI Voice Assistants, answer every call

Inbound call agents trained on your community's information that handle after-hours inquiries, answer care questions, triage urgency, and route to the right person, no hold music, no missed leads.

  • Natural voice trained to match your brand's warmth and tone
  • Handles pricing questions, availability, care level inquiries, and directions
  • Escalates emotionally charged calls to on-call staff immediately
  • Records and transcribes every call, fully HIPAA-aware
  • Integrates with your existing phone system, no new hardware
Hootley, the AI-powered receptionist
Hootley
AI receptionist · on call
Inbound call, 11:42 PM
Hootley
“Thank you for calling Brookhaven Senior Living, this is Hootley, the after-hours receptionist. How can I help you tonight?”
Caller
“My dad had a fall. He’s okay but we need to look at memory care options soon.”
Hootley
“I’m so glad he’s okay. This is exactly the kind of situation our team helps families navigate. I’m going to flag this for our Director of Care to reach you first thing tomorrow, what’s the best number?”
Agent Types 03 & 04

Tour Scheduling & CRM Automation

Two agents that close the loop: one that converts website interest into a confirmed tour, and one that keeps your CRM clean, current, and connected to every conversation your other agents are having.

  • Automated booking flows with calendar sync and confirmation texts
  • Smart follow-up sequences triggered by behaviour, not just time
  • CRM records updated in real time across chatbot and voice interactions
  • Lead scoring based on urgency signals from conversation content
  • Warm hand-off packets for your sales team with full context
Automation Flow
01
Family submits inquiry form
Chatbot or web form
02
Agent qualifies care need & urgency
Automated within 30 seconds
03
Calendar offered, tour confirmed
No staff required
04
CRM updated + lead scored
Synced to your platform
05
Sales team receives warm hand-off
With full conversation context
24/7
Tours booked
no staff needed
4 in 30 min
Leads from one
chat widget, launch day
Not a demo, deployed

Agents already working for senior clients

These aren't mock-ups. Every result below comes from a live agent we built and deployed on a senior-serving client's own site, capturing leads while their team slept.

4 leads
Rose Elder Law
Captured in the first 30 minutes after their site chat widget went live, and it keeps generating leads for the firm daily.
Same day
Arcadia Senior Living
Their live web-chat fields assisted-living inquiries, quotes starting pricing, and hands a qualified lead to the sales team the same day.
~$4
OSRAA
An automation agent auto-generates statewide vacancy reports for about $4 a run, work that used to take staff hours of manual entry.
24/7
Managed Moves
A branded website chatbot runs on Greatness Digital's software license with no per-message fees, plus a private portal for the team to test and tune it.

“If you could do it for $2,000 a month, you just saved me $50,000.”

, Home-care owner, on an AI billing & payroll agent
A live 'Community Assistant' AI chatbot deployed on Cedar Sinai Park's website, with Request a Tour, Pricing, and Job Inquiry actions
A live AI assistant we deployed on Cedar Sinai Park's site, booking tours, answering pricing, and fielding job inquiries around the clock.
What it costs

Transparent, one-time setup

Setup is a flat, one-time fee, no long contracts, no per-message metering. Website chatbots run on Greatness Digital's software license, so active clients pay nothing extra to keep them online. Custom automations are scoped hourly.

Most popular
AI Chatbot Setup
$397 one-time
Custom-trained website chat agent, qualifies families, books tours, hands off to your team.
AI Voice Assistant Setup
$697 one-time
Inbound call agent that answers after-hours, triages urgency, and routes to the right person.
Custom automation
$150/hr
CRM sync, lead scoring, follow-up sequences, and bespoke agents scoped to your workflow.
Hosting & runtime
Included
Website chatbots run under our software license for active clients, no per-message fees.

No setup or onboarding fee on monthly plans. Agents are scoped to your community and market on a strategy call.

Questions operators ask

AI agents, answered

Will an AI agent sound robotic to older families?

No, that's the whole point of how we build them. Every agent is trained on your community's real information and tuned to your exact brand voice, so it reads as warm and human, not scripted. The moment a conversation turns emotional or urgent, it hands off to a real person instead of pushing through a script.

What happens when the agent can't answer or a family is upset?

It escalates. We build in warm hand-offs, the agent detects urgency or emotion, flags the conversation for your team with full context, and (for voice) can route straight to on-call staff. Families never hit a dead end, and your team picks up exactly where the agent left off.

How much does it cost, and are there ongoing fees?

Setup is a flat one-time fee, $397 for a website chatbot, $697 for a voice assistant, with no long contracts. Website chatbots then run on our software license, so active clients pay nothing extra to keep them online. Custom automations (CRM sync, lead scoring, bespoke agents) are scoped at $150/hr.

Does it actually generate leads, or just answer questions?

It captures leads. Rose Elder Law's chat widget produced four leads in its first 30 minutes live and keeps generating them daily; Arcadia's web-chat fields assisted-living inquiries, quotes starting pricing, and hands a qualified lead to the sales team the same day. Every agent is built to qualify intent and capture contact details before the conversation ends.

Will it work with our website, phone system, and CRM?

Yes. Chatbots deploy on your existing site, voice assistants integrate with your current phone system (no new hardware), and both log conversations into your CRM in real time. We also connect scheduling tools so tours and consultations get booked automatically.

Is it safe and private for health-related conversations?

We build with privacy in mind, voice calls are recorded and transcribed HIPAA-aware, sensitive conversations escalate to staff rather than being handled end-to-end by the agent, and data flows only into the systems you approve. We scope the guardrails with you before anything goes live.

Tell us about your project

Let's build a brand
worth growing old with.

Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.

Trusted by