Our services

Five ways
to grow.

If you serve seniors, we serve you. Web design, paid advertising, and AI visibility, offered on their own or combined into our Full Funnel program, with AI Readiness on the way. Built specifically for senior-serving brands, under one roof, with one strategy spine.

140+
Brands served
8yr
Senior-serving focus
57%
Paid CPA cut, Mary's Woods (2 mo)
01

Website
Design

For most families, your website is the first, and often only, tour they take. We build sites that are fast, accessible, and structured to rank and convert for families searching right now.

  • WCAG-AA+ accessibility baked in from day one
  • Local SEO structure, every page optimised for near-me searches
  • Built-in conversion paths: virtual tour requests, contact forms, phone call tracking
greatnessclient.com
Hero Section
Website Design

Our families compliment the website on the tour. That never happened before.

Roberto Alvarez, Caregivr

Search, Performance Max, and Local Service Ads. We bid on every intent signal families use when they’re ready to move.

01
Search Campaigns
Capturing active searchers at peak intent
02
Performance Max
AI-driven reach across all Google surfaces
03
Local Service Ads
Google-verified badge, pay-per-lead
04
Display & Retargeting
Stay top-of-mind with families still deciding

Bing reaches an older, higher-income audience, exactly who is searching for senior care. Often 30–40% lower CPCs than Google.

01
Bing Search
The overlooked channel your competitors ignore
02
LinkedIn Audience Sync
Reach adult children by job title & income
03
Google Ads Import
Launch fast, then optimise independently
04
Audience Retargeting
Re-engage site visitors across Microsoft’s network

Facebook and Instagram campaigns built to reach adult children, the primary decision-maker, at every stage of the care journey.

01
Awareness & Reach
Introduce your community before families are in crisis
02
Lead Gen Forms
Capture high-intent leads without leaving the feed
03
Retargeting Funnels
Nurture from first click to tour booked
04
Lookalike Audiences
Find new families who look like your best residents
41%
Avg CPT reduction
3.2×
ROAS improvement
60d
Typical ramp time
02

Paid
Advertising

Google, Microsoft, and Meta, three channels, one strategy. We tune every dollar to cost-per-tour, not vanity clicks. Local targeting down to the zip code.

  • Cross-channel attribution so you know exactly what drove the tour
  • Geo-targeting to the zip codes your beds are in
  • Ad creative built for adult-children, not generic healthcare buyers
03

AI
Visibility

ChatGPT, Google AI Overviews, and Perplexity now answer “best memory care near me.” We build the structured content, local authority, and citation profile that gets your brand cited , not just ranked.

AEO, Answer Engine Optimisation
  • Structured data and schema markup for AI parsing
  • Entity building, making your brand a known quantity to AI systems
  • Proprietary AISEO framework for sustained AI answer inclusion
AISEO
01
AI Local SEO
Google Business Profile & citation authority for AI-generated local results
02
Answer Engine
Structured content that gets cited by ChatGPT, Perplexity & Google AIO
03
Entity Building
Making your brand a known quantity inside AI knowledge graphs
04
AISEO Framework
Our proprietary system for sustained inclusion in AI answers
1st
Page of AI results
is the new front door
94%
Families decide
before they call
AIAgents
01
AI Chatbots
Website agents that qualify leads and book tours in your brand voice
02
AI Voice Assistants
Inbound call agents handling after-hours inquiries without hold times
03
Tour Scheduling
Automated booking flows that convert inquiry forms into confirmed tours
04
CRM Automation
Agents that update records and flag hot leads the moment intent signals fire
24/7
Chat & voice
always on
More tours booked
vs. form-only flow
04

AI Agent
Implementation

Senior care moves fast, families research at midnight, ask questions on Sunday, and book tours on impulse. We build and deploy AI chatbots, voice assistants, and automation agents that handle every touchpoint your team can't staff, in your brand's voice, around the clock.

  • AI chatbots and voice assistants built for senior-care conversations
  • Tour scheduling and lead qualification running 24/7 without staff
  • CRM-connected agents that hand off warm leads with full context
★ Flagship

Full Funnel.

Website, SEO, Google Business, paid ads, and AI visibility run as one managed program instead of five disconnected vendors, Core, Pro & Enterprise+. Every channel designed and measured as a single system.

Coming soon

AI Readiness.

The internal counterpart to AI Visibility, helping senior-serving teams build and maintain the AI workflows that run their operations. We're opening a small early-access cohort of partners to explore concepts and implementation with.

Tell us about your project

Let's build a brand
worth growing old with.

Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.

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