Everywhereyour families are.
Search, social, video, and streaming TV. Every channel, one strategy. From Google to Meta to streaming platforms like Hulu and Disney+, every dollar is tuned to qualified leads, not vanity clicks, and built compliant for a category the ad platforms treat as sensitive.
Every ad dollar aimed at a real inquiry
Most agencies optimize for clicks. We optimize for the outcome that grows your business, a booked tour, a new patient, a signed client, a booked consult. Every channel works as one system: capturing high intent, reaching the decision-maker across every screen, and turning spend into qualified inquiries you can measure back to your CRM.
- Google Search & Performance Max for families searching right now
- Meta awareness & retargeting for the families and decision-makers who choose you
- Microsoft & Bing for the older, higher-income audience others skip
- YouTube video that builds trust before families are ready to act
- Streaming TV (OTT) on Hulu, Disney+, Peacock, Roku, Tubi & Pluto TV, TV reach, targeted like digital
- Dedicated landing pages so clicks become qualified inquiries
- Call tracking and offline conversion import into your CRM
Be unmissable on the big screen
Search captures families ready to act. Video and streaming TV reach them long before that, while they watch. We run YouTube and OTT/CTV campaigns across the platforms families actually stream, with the precise targeting and real measurement of digital, not the spray-and-pray of traditional TV.
- TV-scale reach on the platforms families actually watch
- Targeted by geography and household, measured like digital
- Builds trust and familiarity before the moment of need
We only advertise for senior-serving companies.
That focus is the edge. We know the families you serve, the platforms' senior-serving rules, and the keywords that actually convert, so your budget skips the learning curve a generalist agency bills you for.
One funnel, four moves.
Capture
Search ads catch families at the exact moment they're looking for a provider like you, the highest-intent traffic there is.
Reach
Social, YouTube, and streaming TV introduce your business to the families and decision-makers who choose you, long before the moment of need forces a rushed choice.
Retarget
Stay present across a decision that unfolds over weeks, so you're the name families come back to.
Convert
Dedicated landing pages turn the click into a qualified inquiry, with tracking wired back to your CRM.
Measured on leads, not clicks
A click isn't a customer. We wire tracking to the outcomes that matter and report on cost-per-qualified-lead, whether that's a tour, a patient, a client, or a consult, so you always know what your spend actually bought.
- Cost-per-qualified-lead and cost-per-acquisition, not vanity metrics
- Offline conversion import so budget follows real clients and patients
- One report across every channel, refreshed continuously
- Transparent management, your accounts, your data, always
Explore each channel.
Each channel has its own page, its own playbook, and its own role in the funnel, all managed by one team that only does senior-serving businesses.
Transparent pricing, scoped to you.
Paid-search management is month-to-month with no setup fee. Meta, streaming, and landing pages layer on as add-ons, and ad spend is always billed directly by the platform, never marked up.
Paid-search management across Google and Microsoft, setup, monthly optimization, and reporting.
- Campaign setup or full account audit
- Monthly optimization: bids, negatives, ad copy
- Google + Microsoft Ads in one tier
- Monthly performance report
For multiple campaigns, new-market testing, and aggressive growth.
- Everything in Standard, plus:
- Multiple campaigns & market testing
- A/B ad-copy testing + deeper bid strategy
- Enhanced reporting
Add-ons: Meta Ads management $300/mo (+ creative package $497/qtr) · Google or Meta landing page $297 · streaming TV / OTT scoped per campaign. Ad spend billed directly by each platform.
Paid advertising, answered.
Is ad spend included in your management fee?
No, and that's on purpose. You pay Google, Microsoft, or Meta directly for the clicks, and that money is never marked up or routed through us. Our monthly fee ($500 Standard, $700 Pro) covers strategy, build, optimization, and reporting. You keep full ownership of your ad accounts.
Can you even target seniors? Isn't senior living a restricted category?
Google classifies senior living as Housing and Health, which blocks the age, ZIP, and remarketing targeting most agencies lean on. We build compliant from day one, using city, DMA, and radius plus contextual intent, and let the messaging qualify the right family. It's exactly the trap a generalist agency hits when campaigns get disapproved.
How fast will we see leads from paid ads?
Search ads can produce qualified inquiries within days of launch, that's paid's edge over organic. The first 30–60 days are about fixing tracking and cutting wasted spend; from there we optimize toward cost-per-qualified-lead, not clicks.
What's a realistic cost per lead in senior care?
Across the senior-serving accounts we run, cost per qualified lead lands around $40–110 depending on care level and market. We've turned budgets as small as $250/mo into qualified inquiries. We measure qualified leads and cost-per-move-in, not raw clicks or form-fills that never convert.
Do we need a dedicated landing page for our ads?
Usually, yes. Sending ad clicks to a generic homepage wastes spend. A purpose-built landing page ($297, matched to each campaign) consistently lifts conversion, it's the difference between traffic and booked tours.
Google, Microsoft, or Meta, which should we run?
Google Search captures active, high-intent demand (a family searching “assisted living near me” right now); Microsoft reaches an older, higher-income audience at often-lower CPCs and rides within your tier; Meta builds awareness with adult-child decision-makers earlier. Most senior-care brands start with search, then layer Meta once the funnel is proven.
If you serve seniors, we serve you.
Let's build a brand
worth growing old with.
Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.
