Local SEO
& Citations.
When a family searches “memory care near me,” you need to be the answer. We win the map pack and the “near me” moment with Google Business Profiles, citations, and reviews, managed per location, proven to both Google and the AI engines reading it.
How do communities win the “near me” results?
You win Google's local 3-pack by pairing a complete, actively-managed Google Business Profile with consistent citations and a steady flow of recent reviews, per location. It's the highest-leverage local work there is: the top map-pack result earns 44–58% of all local clicks, and fully-completed profiles get 70% more visits.
Directions, calls, and tours.
We track Google Business Profile interactions monthly, not just rankings. These are real senior-serving clients, directions and calls are families deciding to visit.
Built for multi-location operators
One profile for the whole brand is a mistake. Every community needs its own profile, phone number, reviews, and location page, kept consistent at portfolio scale. That's the work generalist agencies skip and the reason communities stay invisible locally.
- Per-location Google Business Profile management, posts, Q&A, categories, attributes, photos
- Consistent NAP and a monitored citation network (Caring.com, A Place for Mom, Yelp, health directories AI indexes)
- Structured review generation to build volume, recency, and sentiment
- Dedicated, uniquely-written location pages tied to each profile, no city-name swaps
- Local rank tracking across your service area, month over month
Built around the plan
Ongoing management is the core plan, it keeps your local presence compounding every month and scales to your location count. One-time Jumpstarts fix the foundation per location before you scale; local search keeps delivering move-ins long after the setup is done.
Local SEO, answered.
How do I get my community into Google's local map pack?
The map pack rewards three things above all: a complete, actively-managed Google Business Profile, a steady stream of recent reviews, and consistent citations (your name, address, and phone) across the directories Google trusts. We manage all three per location. It matters because the top map-pack result earns 44–58% of all local clicks.
How do I manage Google Business Profiles for multiple locations?
Each community needs its own profile with a unique local phone number and consistent NAP, never one profile for the whole brand. We manage them at scale (posts, Q&A, categories, attributes, photos), and for 10+ locations we use Google's Business Profile API so updates stay consistent across the portfolio.
Why isn't my community showing up for “assisted living near me”?
Usually one of: an incomplete or unverified profile, inconsistent NAP across directories, too few or stale reviews, or no dedicated location page tied to the profile. We audit all four, fix the foundation first, then build the review and citation momentum that moves you into the pack.
Which directories and citations matter for senior care?
Beyond Google: Caring.com, A Place for Mom, SeniorAdvisor, Yelp, and the health/senior directories AI systems index. Consistency matters more than volume, one accurate listing beats ten conflicting ones. We build and monitor a consistent citation network across the sources that actually influence rankings and AI answers.
How important are reviews, and how do we get more?
Critical, review volume, recency, and sentiment are among the strongest local signals, and they're what AI cites when recommending a community. We run a structured review-generation program (a $97/mo add-on) that prompts happy families at the right moment and routes feedback so you catch issues before they become public.
Should each location have its own page as well as its own profile?
Yes. A dedicated, genuinely-unique location page, not a city-name swap, is what connects your website to each Google Business Profile and lets you rank for “[care type] in [city].” We build them as a scalable template so a large portfolio can each rank locally without competing with itself.
How much does local SEO cost per location?
Setup starts with a Local SEO Jumpstart: $397 (Basic) or $547 (Premium) per location. Ongoing management lives inside AI Visibility plans from $599/mo, scoped to your location count on a strategy call. Review generation is a $97/mo add-on.
Let's build a brand
worth growing old with.
Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.
