AI Search
(AEO).
Families increasingly ask ChatGPT, Gemini, and Google's AI Overviews who to call. Answer Engine Optimization is how we make your brand the one those engines name, and how we prove, month over month, that it's working.
How do you get recommended by AI?
AI engines recommend the communities they can retrieve, extract, and corroborate: you have to rank in the top results, structure content so a passage lifts cleanly, and be described consistently across reviews and directories. It's urgent because ChatGPT already drives roughly 80% of AI-referred senior-living sessions, and about 90% of those are first-time visitors.
Named by AI, across engines
Here's Arcadia Senior Living, a Greatness Digital client, recommended by name inside Gemini, and cited first among the 48 sources Google's AI pulled from. Same community, different engines, both naming them.
Retrievable × extractable × corroborated
Being cited by AI isn't magic, it's the product of three inputs, and most senior-care brands fail all three. We build each one deliberately, then measure the result across every major answer engine.
- Retrievable, top-10 rankings, because that's the candidate pool AI draws citations from
- Extractable, answer-first blocks, question headings, tables, and schema so a passage lifts cleanly
- Corroborated, consistent entity, reviews, citations, and third-party mentions that engines cross-check
- Answer-shaped content matched to the questions families actually ask AI about care
- Information gain, the on-the-ground specifics only you can provide, which copycats can't fake
One plan, the whole engine
AEO isn't a standalone line item, it's built on the SEO and local foundation, so it lives inside our AI Visibility plans alongside content and local SEO. One team, one plan, one report that ties it all to move-ins.
Tiers are scoped to your market and location count on a strategy call, we recommend the right one, not the biggest.
AI search, answered.
How do I get my community recommended by ChatGPT?
AI engines recommend brands they can retrieve, extract, and corroborate. In practice: rank in the top organic results (that's where the vast majority of AI citations are drawn from), structure pages so a clean passage can be lifted and quoted, and make sure you're described consistently across reviews and directories. We work all three, then track whether it's moving.
How do I show up in Google's AI Overviews for senior-care searches?
AI Overviews pull heavily from pages already ranking in Google's top 10, then favor content with clear answers, structured data, and corroborating sources. So AEO isn't separate from SEO, Google itself says AI features run on the same ranking systems. We earn the ranking, add the answer-first structure and schema on top, and monitor inclusion.
Why does ChatGPT recommend my competitors and not us?
Usually because they're more retrievable (ranking higher), more extractable (clearer, structured content), or more corroborated (more consistent reviews, citations, and third-party mentions). Our gap analysis shows exactly which of the three you're losing on for each prompt, so the work is targeted rather than guesswork.
What content makes AI cite my community?
Answer-first passages under real buyer questions, specific first-hand details only you can provide, statistics with named sources, and expert quotes. The Princeton/Georgia Tech GEO study measured citation lift of roughly 40% from expert quotes and around 30% from adding statistics and citations. Generic, copycat content is exactly what AI skips.
How do I track whether AI is citing us?
That's a core deliverable. We run monthly AI-citation tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews, combining Ahrefs Brand Radar with a manual prompt panel of the questions your families actually ask, so you see your mention-share vs. competitors and whether it's climbing.
Does schema markup help me get cited by AI?
Yes. Organization, LocalBusiness, FAQPage, and Article schema help engines understand what entity a page is about and let them lift answers cleanly. It won't overcome a page that doesn't rank, but paired with strong content and rankings it's a meaningful edge, and it's foundational work most senior-care competitors skip.
Can AI actually recommend a specific community, or just “A Place for Mom”?
Both, and that's the opportunity. Aggregators dominate by default, but when a community has strong local authority, consistent structured data, and recent reviews, AI increasingly names it directly. Early movers in senior-care AEO are being recommended by name while competitors are still invisible.
How is AEO different from regular SEO, do I still need SEO?
You still need SEO, it's the foundation AEO is built on. SEO earns the ranking; AEO adds the answer-first structure, schema, entity signals, and citation tracking that turn a ranking into an AI citation. We sell them together because, in this category, one without the other underperforms.
Let's build a brand
worth growing old with.
Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.
