Microsoft
Ads.
The channel your competitors ignore. Microsoft Ads, still widely known as Bing Ads, reaches an older, higher-income audience, exactly who's researching senior-serving providers, and often at lower cost-per-click than Google. We run it inside your paid management, at no separate retainer.
The audience your competitors skip
Most senior-serving advertisers pour everything into Google and never touch Microsoft. That leaves the Bing audience, skewing older and higher-income, wide open, with less competition bidding up every click. We take the campaigns already working on Google and extend them here for incremental leads at a lower cost. Even a few hundred dollars a month on Bing has produced qualified conversions at around $73 each.
- Bing Search, the same high intent as Google, with far less advertiser competition
- LinkedIn profile targeting, reach adult children by job title, industry, and company, unique to Microsoft
- Import from Google Ads to launch fast, then optimize independently
- Audience retargeting across the Microsoft network, including MSN and Outlook
Included in paid management
Microsoft Ads isn't a separate retainer. When we manage your paid search, we import and run it alongside Google, the same compliant structure, extended to a channel most businesses leave on the table. More reach, one report, no added cost.
Priced within your paid tier.
Microsoft Ads is managed inside your Standard or Pro paid-search tier, often at lower CPCs than Google, at no extra fee. Month-to-month, no setup fee, ad spend billed directly by Microsoft.
Paid-search management across Google and Microsoft, one team, one tier.
- Campaign setup or full account audit
- Monthly optimization: bids, negatives, ad copy
- Monthly performance report
- Microsoft Ads included, no extra fee
For multiple campaigns, new-market testing, and aggressive growth.
- Everything in Standard, plus:
- Multiple campaigns & market testing
- A/B ad-copy testing + deeper bid strategy
- Enhanced reporting
Add-ons: Meta Ads management $300/mo (+ creative package $497/qtr) · Google or Meta landing page $297. Ad spend billed directly by each platform.
Let's build a brand
worth growing old with.
Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.
