Google
Ads.

Capture families at the exact moment they're searching for a provider like you. We run Search, Performance Max, and Demand Gen tuned for cost-per-lead and qualified inquiries, and built to stay compliant in a category Google treats as sensitive.

SearchPerformance MaxDemand GenLocal ServicesOffline Conversions

$40–110

Cost per qualified lead across the senior-serving accounts we run

~2×

How much cheaper Performance Max converts than Search, once brand-excluded

$0/mo

The smallest budget we've turned into qualified inquiries

01 / The stack

Every intent signal, covered

Search is the engine, demand here is event-driven (a fall, a diagnosis, a hospital discharge) and time-sensitive. Around it we layer the rest of Google's inventory, each with a job to do across a decision that unfolds over weeks.

Search campaigns on high-intent terms, from “assisted living near me” to “elder law attorney [city]”
Performance Max, which converts roughly 2× cheaper than Search once brand exclusions are dialed in, never set-and-forget
Demand Gen & YouTube built on real resident and family video testimonials, which consistently beat static ads
Local Services Ads where eligible, the Google Screened badge plus native call tracking that sidesteps the attribution gaps that plague this category

Build a Google campaign

Campaign types, and what each is for

Core

Active-intent keywords captured the moment a family looks for a provider

Performance Max

Scale

Reach across Search, YouTube, Gmail, and Maps, with guardrails on brand and lead quality

Demand Gen

Nurture

Empathy-led video and image ads that build trust before the crisis

Local Services

Pay-per-lead

Google Screened badge, pay-per-lead, where your business is eligible

02 / A regulated category

Built for the rules most agencies miss

Google treats senior living as sensitive, independent living as Housing, assisted living and memory care as Health. That quietly rewrites how you're allowed to target. A generalist agency finds out when campaigns get disapproved. We build compliant from day one, then win on structure and creative.

Age locked to 18–65+, you can't narrow to seniors, so we let the message do the qualifying
No ZIP targeting on housing, we work in city, DMA, and radius instead
Remarketing & Customer Match restricted for care services, we lean on contextual and in-market intent
Ad copy and landing pages written to pass Landing Page Experience, not just clear policy review
Category-specific rules generalists miss, from elder-law bar advertising disclosures to franchise tracking limits and Local Services license re-verification

Talk compliance & strategy

What changes in a sensitive category

The targeting you'd reach for is off the table.

Age

Locked 18–65+ · no narrowing to seniors

Location

No ZIP · city, DMA & radius only

Audiences

Remarketing & Customer Match restricted

So what wins instead?

Contextual and in-market intent, disciplined account structure, and messaging that self-qualifies the right family
Our own analytics layer, reading micro-conversions and real phone-call behavior, not just form fills
Off-site and offline signals pulled back into the campaign, so optimization sees the whole journey, not a fragment of it
A privacy-compliant, AI-powered first-party data system that turns what we're allowed to measure into a compounding edge

Measured on leads, not clicks

Most “failing” accounts are just mismeasured

Before we touch spend, we fix the tracking. Most senior-serving accounts we audit aren't underperforming; they're mismeasuring: calls that never make it back to Google, job-seekers counted as clients, the wrong level-of-care leads. And when Google Ads isn't the right lever (placement and referral agencies rarely out-bid the national aggregators on broad terms), we say so and point the budget where it actually works.

Book a strategy call See pricing

The ads themselves