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Eric Larsen
Vice President of Digital Marketing
Before stepping into digital marketing five years ago, Eric spent his early career in banking and loan servicing. That background gave him a deep appreciation for the inner workings of a business and a genuine passion for understanding what makes clients stand out in their market. He uses those foundational insights to craft tailored strategies that turn a brand's unique strengths into measurable growth. He writes about websites, paid media, and how senior care leads actually get won.
Connect on LinkedIn4 articles by Eric
Strategy
Why Senior Care Marketing Takes Longer (and Why That's Fine)
Aug 13, 2026 · 5 min
Paid Media
TV Ads Without the $10K Budget: Streaming for Senior Care
Jul 28, 2026 · 5 min
Paid Media
What Great Home Care Marketing Looks Like ($25 Evaluations at Scale)
Jul 23, 2026 · 5 min
Strategy
Why your senior care staff needs an AI assistant for the night shift
Jan 9, 2026 · 4 min