Senior Placement
Silver Linings Senior Care Advisors
A new website, local SEO, and a launch press release for an Oregon-licensed senior care referral agency operating across multiple cities.
4,394Google search impressions
61Google search clicks
#1For the agency's own name
53%AI mention rate across 15 prompts
Google Search Console and an AI visibility test across ChatGPT, Perplexity, Gemini and Claude, June 2026.
Inside the work
The challenge
Silver Linings is a state-licensed senior care referral agency operating across multiple Oregon cities. In a market full of placement services, they needed to look as established and trustworthy online as they are in practice, and to show up in every local search their families are running.
What we did
- 01A professional new website designed to earn family trust and clearly explain the referral process
- 02Local SEO and Google Business Profile optimization across every city Silver Linings serves
- 03State-licensing and DHS-compliance language built in from the start
- 04A launch press release to build domain authority and announce their digital presence
- 05Found and fixed a canonical URL error that had been sending backlink credit to the wrong domain; Ahrefs Domain Rating rose from 0.2 to 1.4 in a month (June 2026)
- 06A referral CRM built into the site's admin area, finalized July 1, 2026, with admin-assigned leads, a status pipeline from touring through move-in, and a 30-day follow-up task
- 07Google Analytics 4 installed in June 2026 so the site's results could be measured from the first month
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