Home Care

Providential Home Care

Full-service build for an in-home care brand: new identity, conversion website, and a paid search program that turns local demand into booked consultations.

Web DesignPaid MediaVideo AdsBranding
110Leads / year
$85Cost per lead
11KSite visitors
47%Engagement rate

Google Ads + GA4, trailing 12 months.

phcoregon.com
Providential Home Care website
The creative

Ads that actually ran

Local news feature
News clip, video ad
News clip, video ad
News clip, video ad
News clip, video ad
News clip, video ad
News clip, video ad
Performance

Google Ads by the numbers

Google Ads by the numbers

Google Ads + GA4, trailing 12 months.

The rebrand

A full brand identity, built with AI

Before the ads could run, Providential needed a brand worth showing up with. We rebuilt their visual identity using AI tools, logo, colors, typography, and brand guidelines, in a fraction of the usual time.

Brand guidelines
Providential Home Care icon
Local news feature
Providential Home Care, local news feature
Providential Home Care, local news feature
Inside the work
The challenge

Providential needed more than ads, they needed a brand worth showing up with. Starting from scratch, they needed a complete identity, a site that converts, and a paid program that books consultations efficiently.

What we did
  1. 01AI-powered visual rebrand, new logo, colors, typography, and brand guide, delivered in days
  2. 02Conversion-focused website built to turn visitors into consultation requests
  3. 03Google Ads targeting high-intent local searches for in-home care
  4. 04Local news-station footage repurposed as paid video creative, instant credibility
  5. 05Tight conversion tracking so spend follows what actually books consultations

Solid work, these things are good to see! I now have the bulk of inquiries coming to me. We're moving in the right direction!

Jacob & Zach SchmerberJacob & Zach SchmerberCo-founders, Providential Home CareLinkedIn
Tell us about your project

Let's build a brand
worth growing old with.

Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.

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