Mary's Woods
A flagship life-plan community with a dual-platform paid engine reaching families across a competitive metro.
Google Ads + Microsoft Ads + GA4, trailing 12 months.

Ads that actually ran


Mary's Woods is one of the Pacific Northwest's premier life-plan communities. Filling a large, multi-level community means reaching families across a competitive metro, and holding their attention long enough to choose a tour.
- 01Digital strategy built around how families research senior living
- 02Google Ads and Microsoft Ads running in tandem to widen qualified reach
- 03Video and social ad creative built to stop the scroll and drive tours
- 04Conversion landing pages that turn ad clicks into tour requests
- 05Continuous optimization toward cost-per-inquiry across both platforms
Working with Greatness Digital has been one of the best partnerships I've had. As a marketer myself, I know good work when I see it, and these folks genuinely understand senior care and how to market it. Eric is my go-to and he's fantastic, always sharp, responsive, and full of ideas. Over the years we've built media campaigns and video together that consistently deliver, and the whole team has felt like a real extension of ours the entire way.





















