Senior Living

Mary's Woods

A flagship life-plan community with a dual-platform paid engine reaching families across a competitive metro.

Paid MediaLanding PagesDigital Strategy
82KSessions / year
58%Engagement rate
323Leads (Google + Bing)
$55Blended cost per lead

Google Ads + Microsoft Ads + GA4, trailing 12 months.

Landing page, built by Greatness Digital
maryswoods.org
Mary's Woods website
The creative

Ads that actually ran

Google Ads in rotation
Video ad
Mary's Woods, Social ad
Social ad
Mary's Woods, Social ad
Social ad
Inside the work
The challenge

Mary's Woods is one of the Pacific Northwest's premier life-plan communities. Filling a large, multi-level community means reaching families across a competitive metro, and holding their attention long enough to choose a tour.

What we did
  1. 01Digital strategy built around how families research senior living
  2. 02Google Ads and Microsoft Ads running in tandem to widen qualified reach
  3. 03Video and social ad creative built to stop the scroll and drive tours
  4. 04Conversion landing pages that turn ad clicks into tour requests
  5. 05Continuous optimization toward cost-per-inquiry across both platforms

Working with Greatness Digital has been one of the best partnerships I've had. As a marketer myself, I know good work when I see it, and these folks genuinely understand senior care and how to market it. Eric is my go-to and he's fantastic, always sharp, responsive, and full of ideas. Over the years we've built media campaigns and video together that consistently deliver, and the whole team has felt like a real extension of ours the entire way.

Kelly FitzgeraldKelly FitzgeraldDigital Strategist, Mary's WoodsLinkedIn
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