Elder Law
Rose Elder Law
An elder-law practice generating 180 qualified consultations a year at $38 each, well below what legal marketing typically costs.
180Leads / year
$38Cost per lead
24KSite visitors
30KSessions
Google Ads + GA4, trailing 12 months.
Rose Elder Law, website
The creative
Ads that actually ran
Inside the work
The challenge
Elder-law keywords are some of the most expensive in legal marketing. Rose Elder Law needed to compete on cost without sacrificing lead quality, and convert the anxious families who found them into booked consultations, not just clicks.
What we did
- 01Conversion-built website designed around how families research elder law
- 02Google Ads targeting high-intent searches across the Portland metro
- 03Webinar funnel, Michael Rose hosted live and online events that built trust and authority with prospective clients
- 04Professional video production: brand content and social video ads built with a videographer to last for years
- 05AI-powered intake chatbot that captures leads around the clock, 4 sign-ups in 30 minutes on launch day
- 06Continuous optimization to hold cost-per-lead far below legal-industry norms
- 07A rebuilt website launched August 27, 2026, with leads captured directly into Clio Grow, the Rosie AI concierge, and technical SEO including unique page titles and schema for the firm, articles and FAQs
- 08Content written in Michael's voice: two articles published October 27, 2026 and three more on November 3, built from a brand voice guide and author voice profiles for the attorneys
- 09Organic Google clicks rose every month from July to October 2026: 134, 189, 241, then 290 (Search Console)
The chatbot on the website is working amazingly well, I had 4 people sign up in the last 30 minutes. Thank you!
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