Arcadia Senior Living
A 2+ year partnership that took a locally-owned Portland senior living community from 82 organic clicks a month to a dominant regional search presence, and launched a second location from zero.
Google Search Console + GA4, June 2024 – May 2026.
Ads that actually ran
460% organic traffic growth
Organic clicks from Google Search Console, June 2024 to May 2026.
Built for two communities
When Avant Senior Housing acquired Lookout Ridge in Washougal, WA, Arcadia needed a logo system that could represent both communities, professionally, cohesively, and with the warmth the brand is built on. We designed the marks they'll have forever.
Arcadia was competing against well-funded regional and national senior living chains while operating as a locally-owned independent, with just 82 organic clicks a month and a thin digital footprint. When their parent company acquired a second community in Washougal, WA in early 2025, that location had zero digital presence: no website, no Google Business Profile, no ad campaigns. Then a terminated employee posted a fake, damaging review on Arcadia's Google Business Profile, serious enough that the CEO considered involving attorneys. Three problems at once. One team.
- 01SEO-first foundation, keyword tracking, on-page optimization, content strategy, and citation building from month one
- 02Google Ads for immediate lead flow, branded, non-branded, Performance Max, and community-specific campaigns, peaking at 58 tracked conversions in a single month
- 03Multi-site website architecture, rebuilt arcadiaretirement.com to serve Portland and Washougal under one domain, more than doubling sessions within 30 days of launch
- 04Full digital launch for the newly acquired Lookout Ridge community, website, Google Business Profile, and ad campaigns built entirely from scratch
- 05Reputation defense, escalated a damaging fake review through every Google channel and got it removed, protecting the GBP that drives organic inquiries
- 06AI visibility strategy, once organic was strong enough, helped the client confidently pause paid ads and redirect budget toward AI and content authority
Acquiring a second community is a lot to manage. The digital side was not something I worried about. I called Zeth the same week we closed on Lookout Ridge, and that is what two years of a real partnership looks like. They built everything for the new community from the ground up and did not miss a single step. I know who is on my team.
Let's build a brand
worth growing old with.
Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.
