Adult Foster Care
OpenBed Co.
A launch site and brand for a business network serving adult family home owners, the small boutique care homes that go by a different name in every state.
19Pages at launch
10+Pages indexed by Google within about nine days
Launch check, October 30 to November 9, 2026.
Inside the work
The challenge
Adult family homes, adult foster homes, residential care homes: the same business with a different name in every state, run by owners the licence trained in care and not in running a company. OpenBed exists to supply what the licence never came with. The site had to make that case to owners who have been pitched a lot of Facebook groups, and do it without sounding like one.
What we did
- 01A positioning line that does the work in one sentence: the systems, education and people the licence never came with
- 02The objection answered on the page rather than avoided, this is not a Facebook group, it is a system built for AFH owners
- 03Four seats named explicitly, providers, advisors, power partners and a partner directory, so a visitor finds themselves instead of reading a general pitch
- 04Proof before promises, with the membership structure laid out rather than gated behind a form
- 05Launched October 30, 2026 as a 19-page site, with live training and platform video clips shown on the page
- 06A State Licensing page showing Oregon and Washington side by side, linking to the official state pages and leaving out fees and step-by-step requirements so it cannot go stale
- 07Launch SEO groundwork: sitemap, robots file, llms.txt, canonical tags, a 404 page, Google Tag Manager with GA4 event tags, and Organization, FAQ and breadcrumb structured data across all 19 pages
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