Managed Moves
A full-service build for Portland's #1 senior moving company, website, Google Ads, and SEO from the ground up. The result: 259 ad conversions, 9x organic traffic growth, and page-one rankings in under two years.
Google Ads, Search Console & GA4, Apr 2024 – Jun 2026.
Two campaigns, 259 conversions, peaking at $28 each
Google Ads, Jul 2024 – Jun 2026. The Moving and Estate Clean-Outs campaigns are now fully matured, converting at roughly half their launch cost, May 2026 was the best month yet at 28 conversions.
Portland's #1 senior movers
Krista and Steve Giudici grew Managed Moves from their basement into a 30-person operation with a fleet of trucks and a Northeast Portland warehouse, the crew families trust with one of life's hardest transitions.
Krista and Steve Giudici bought Managed Moves in 2013, ran it out of their basement for two years, and grew it into a 30-person senior moving operation with a fleet and a warehouse in Northeast Portland. But senior moving and downsizing is a service most families don't know exists until they're overwhelmed by it, a parent's home that has to be emptied, a move into assisted living that has to happen fast. Managed Moves needed to be the name those families find at that exact moment, across every way they search. That meant building all three from scratch: a website, paid search, and organic visibility.
- 01Designed and launched a 17-page website (April 2024), dedicated service pages for moving, downsizing, and estate clean-outs, a resource hub, a downloadable moving checklist, a careers page, and a blog that doubles as an SEO engine
- 02Two Google Ads campaigns built from zero, "Moving" and "Estate Clean-Outs", now fully matured and converting at roughly half their launch cost
- 03Local SEO targeting high-intent senior-move and downsizing searches, plus resource content that catches families in the middle of a downsizing decision
- 04A dual-engine, three-service strategy: the website as the foundation, ads for leads today, and SEO compounding underneath for leads that keep arriving for free
We highly recommend our pros, Greatness Digital.
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