Medical Equipment
Inva-Lift
A product site for a patented battery-powered fall recovery device, built to sell one piece of equipment to four very different buyers: fire, EMS, senior living, and health systems.
Inside the work
The challenge
The Inva-Lift Pro 500 came out of three decades of emergency response and the fact that nobody had solved lift assists properly. But a product that serves fire departments, EMS, senior living communities and health systems has four buying processes, four budgets, and four reasons to care. A generic product page would have spoken to none of them.
What we did
- 01One clear promise at the top, raising the standard for fall recovery, before any specification or feature list
- 02The founder's own reason for building it kept on the page, because in this category the credential is the story
- 03Benefit framing a buyer in any of the four segments reads as their own problem: no strain, no guesswork, no risk
- 04A fast, technically clean build, which is what a device page competing against established manufacturers needs
- 05Built on a private staging site and switched over from the old Squarespace site with no downtime
- 06An interactive fall counter on the homepage, a running tally of falls in the year that updates about every 1.3 seconds
- 07Direct Stripe checkout with free shipping in the continental US, and a request-a-quote form for other destinations
- 08A Fall Recovery Risk Assessment added as a second lead tool, alongside the main Get the Chair call to action
- 09Launched in early October 2026 with a tracking pixel on every page for a regional TV campaign and a new Google Analytics property handed to the client
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