Senior Placement
Golden Placement Services
A full redesign for a Portland Metro senior placement service, with the state disclosure form built in, a lead dashboard that saves every family inquiry, and the agency's full blog restored.
Inside the work
The challenge
Golden Placement Services has helped Portland families navigate senior housing options for years, but their site didn't reflect the depth of experience they bring to each family. The redesign had to carry that weight, stay within state licensing rules, and make sure no family's request was ever lost.
What we did
- 01A redesigned website aligned to the agency's brand and voice, refined over several review rounds and launched August 25, 2026
- 02DHS-compliance and licensing language built in throughout, including the required state disclosure form and registration number
- 03A care assessment form simplified into a checklist of daily living activities instead of free-text medication and behavior fields
- 04Lead capture built so every submission is saved (encrypted) before it is emailed, with a lead dashboard where the team marks leads contacted and downloads a CSV, and an alert to Greatness Digital if a lead email fails
- 05A branded lead email with tap to call and an urgent banner when a family needs to move within days
- 06A live feed of 4 and 5 star Google reviews on the homepage in place of a separate testimonials page
- 07The agency's blog restored: 91 posts with eight topic filters and search, near-duplicates merged, and 301 redirects from every old WordPress URL
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