Pharmacy
Cascade Pharmacy
A website for an independent pharmacy that has served White City and the Rogue Valley since 1962, built to compete with national chains on the one thing a chain cannot copy.
Inside the work
The challenge
Anything a customer could order online is contested by national e-commerce, and anything a chain can stock, a chain already stocks. What Cascade has instead is sixty years in one town, a drive-thru, free local delivery, and pharmacists who know people by name. The site had to put the things a chain cannot replicate at the front rather than competing on catalogue.
What we did
- 01Six decades in the Rogue Valley made the headline, not a footnote on an about page
- 02The practical reasons a patient switches pharmacies stated plainly: drive-thru, free local delivery, prescriptions in about twenty minutes
- 03Local search groundwork, so a neighbour searching for a pharmacy near them finds the independent one
- 04The services beyond dispensing given their own space, immunizations, natural health, pet care and the gift shop, because they are why people come in
- 05A full redesign launched June 11, 2026, with new FAQ, Insurance and Transfer Rx pages
- 06A refill flow that links to the pharmacy's existing patient portal, with the portal address kept out of search crawlers
- 07Per-page SEO setup: metadata, sitemap, robots file and pharmacy LocalBusiness structured data
- 08301 redirects mapped from all ten legacy URLs so existing links and rankings carried over
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