Senior Care Directory
CareAvailability
Website and search architecture for a senior care availability directory, built to serve two demanding audiences at once: families in urgent need and providers who need to be found.
Inside the work
The challenge
A senior care availability directory has to serve two demanding audiences simultaneously, families urgently looking for available care, and providers who need their listings seen. Both needed to find the directory, trust it, and use it without friction.
What we did
- 01A scalable directory architecture built for fast, confident family decisions
- 02Search structure and local SEO to surface the directory in high-intent care searches
- 03Content built around the specific queries families type when availability is the deciding factor
- 04Provider-facing structure that keeps listings accurate and drives inbound inquiry
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