Aspire Caregiving
A new website for an Oregon home care agency serving four markets, with a page for each location, condition-specific care pages, and tracking in place from launch day.
Lighthouse check of the live site after the October 12, 2026 launch.
Aspire delivers in-home care across four Oregon markets, Medford, Eugene, Salem and Portland Metro, but a fragmented digital presence made it hard for families in each market to find and trust them. The old site's contact forms were not capturing leads at all. They needed one cohesive brand online, a clear page for every market, and a site built for families calling from a hospital or a hard day.
- 01Content first: a project brief and full content draft approved before the build began
- 02A homepage built around two audiences, the overwhelmed adult daughter who needs help after a fall, diagnosis or hospital discharge, and the family planning ahead, with a Call 24/7 button beside the consultation request
- 03Phone-first accessibility: larger type for key text, higher contrast and one prominent phone number
- 04Condition pages for dementia, stroke, heart disease, COPD, diabetes, and hospice and end-of-life care, plus a 24 hour care page, all linked from an In-Home Personal Care hub page
- 05A page for each of the four markets, built from live Google Business Profile data with a real address, hours and map pin, a nearby-hospital discharge section, city FAQs and a local phone number
- 06Found and fixed broken website links on the location profiles, produced direct Google review links and QR codes for each office, and redirected the six old location URLs so existing links keep working
- 07Schema cleanup: a placeholder address and a borrowed star rating removed, and Organization schema added so Google can tell Aspire apart from a similarly named company elsewhere
- 08A careers page built from the real job posts to reduce reliance on paid job ads; after launch on October 12, 2026 the owner estimated roughly two to three caregiver applications for every client inquiry
- 09Google Tag Manager with lead and phone-click events, and Search Console, set up from day one
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