1st Choice Advisory Services
A new website for a Washington and Oregon senior advisory firm with three decades of experience, built to show who the advisors are and make every county they serve easy to find.
Google Business Profile, as of October 2026, and a ChatGPT check on October 9, 2026. The firm reports going from about 100 reviews to nearly 300 in roughly six months. AI answers change over time.
Three decades of senior care advisory experience across Washington and Oregon, and a website that didn't show any of it. 1st Choice needed a digital presence that communicated their depth of experience as clearly as they do in person, with the articles, glossary and county pages families use to research a decision.
- 01A new website refined collaboratively with the team and launched September 25, 2026
- 0251 articles migrated into a database with a seven-category taxonomy, category filters and search on the Articles page
- 03A 480-term A to Z glossary with a Save as PDF button
- 04A county search box on the areas-served page, so a family in Washington or Oregon can find their county quickly
- 05A team page laid out three cards per row so advisor photos and contact details stay legible
- 06Metadata fixes so inner pages stopped canonicalizing to the homepage and titles no longer showed the brand twice
- 07A brand voice defined with the owner in October 2026: professional, compassionate, ethical and not pushy
- 08AI visibility work begun in November 2026, starting with Google Business Profile posts drafted in English and Spanish through February 2027
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