The exact pages costing you families.
A senior-serving digital audit that ends in a ranked, page-by-page roadmap: what to build or fix first, why, and the search data behind each call. It starts with your website and reaches across your whole digital presence, AI visibility, social, even your ad accounts. We work only with senior-serving businesses, so you get a plan you can act on Monday.
From $250 · one-time · PDF + optional walkthroughYour website is the front door.
It's no longer a brochure. It's where families decide whether to call you or the next name on their list, and increasingly, it's what AI reads before a family ever lands on it. You're not short on leads. You're losing them on the page.
Americans turn 65 every day. Demand across senior-serving has never been higher. Capturing it is the hard part.
The average cost of a senior-serving lead. Every one your site fails to convert is paid for twice.
of senior-serving teams say their own website doesn't generate leads, yet 80% rely on it as their main source.
Sources: U.S. Census population data; senior-serving marketing benchmarks, 2025–2026. Figures are directional.
Not a report. A build order.
Here is a sample of the deliverable: a full SEO and AI-visibility audit that ends in a ranked, sequenced build order. Yours is built around your business, your competitors, and your real local search data.
Key findings at a glance
| Metric | Maplewood | Rosewood (benchmark) | Gap |
|---|---|---|---|
| Domain Rating (Ahrefs) | 6 | 18 | Both low, beatable |
| Organic keywords ranked | 28 | 480 | 452-keyword gap |
| Est. monthly organic traffic | ~35 | ~1,200 | Major visibility gap |
| Ranked in top 3 positions | 2 | 61 | Open opportunity |
| AI visibility (ChatGPT) | Not cited | Sometimes cited | Behind, catchable |
| AI visibility (Google AI) | Not appearing | Appearing | Behind |
| Service / location pages | 1 | 9 | Critical content gap |
| Resource / blog content | 3 posts | 40+ posts | Major deficit |
| Google reviews | 19 | 96 | Reputation gap |
Page-priority roadmap
| # | Page to build / fix | Why it matters | Search opportunity | Priority | Score |
|---|---|---|---|---|---|
| Fix nowQuick wins · high impact, low effort | |||||
| 1 | Memory Care service pagemissing | Your highest-margin service has no dedicated page; families search this exact phrase at decision time. | memory care hillsboro · ~720/mo · you rank, · all 3 rivals rank | P1 Critical | 92 |
| 2 | Google Business Profile + Locationsfix | Name/address mismatch is suppressing your Map Pack spot for high-intent “near me” searches. | assisted living near me · ~1,300/mo · map position 8 | P1 Critical | 88 |
| 3 | Pricing / “What’s Included” pagemissing | The #1 question families ask. Its absence quietly kills trust and tour requests. | assisted living cost hillsboro · ~390/mo · no rival answers it well | P1 Critical | 81 |
| Build nextBig bets · high impact, higher effort | |||||
| 4 | “Assisted Living in Hillsboro” cornerstonethin | Your core service page is 180 words and outranked by all three competitors. | assisted living hillsboro · ~880/mo · you’re #12 | P2 High | 67 |
| 5 | Respite & Short-Term Staysmissing | An untapped, high-intent service caregivers search for when they need a break. | respite care hillsboro · ~210/mo · only 1 rival covers it | P2 High | 61 |
| 6 | Independent Livingmissing | Captures younger, self-directed prospects and feeds your whole care continuum. | independent living hillsboro · ~320/mo · you have no page | P2 High | 58 |
| 7 | Floor plans + starting pricesfix | All three competitors show floor plans and pricing on their community page. You don’t. | Cuts bounce on your highest-traffic page; supports branded searches | P2 High | 54 |
| Round outAuthority & long-tail · build trust, answer questions | |||||
| 8 | “When Is It Time for Assisted Living?” guidemissing | Adult children read this months before touring. It builds local authority early. | signs it’s time for assisted living · ~590/mo · 0 local rivals | P3 Medium | 39 |
| 9 | “Memory Care vs Assisted Living”missing | Captures confused researchers and links them straight to both money pages. | memory care vs assisted living · ~480/mo · only national sites rank | P3 Medium | 34 |
| 10 | Family reviews / testimonials pagethin | A trust signal for a high-stakes decision that lifts conversion across the whole site. | Supports [community] reviews searches and reputation | P3 Medium | 30 |
Keyword opportunity · excerpt
| Keyword | Est. volume | Difficulty | Priority |
|---|---|---|---|
| memory care hillsboro | ~720/mo | Low (12) | P1 |
| assisted living near me | ~1,300/mo | Med (34) | P1 |
| assisted living cost hillsboro | ~390/mo | Low (10) | P1 |
| respite care hillsboro | ~210/mo | Low (8) | P2 |
| memory care vs assisted living | ~480/mo | Low-Med (22) | P2 |
| signs it’s time for assisted living | ~590/mo | Low (9) | P3 |
12-month roadmap
Foundation
Technical fixes, local schema, Google Business Profile, and the three missing money pages.
Authority
Rewrite thin cornerstones, publish family-decision content, build reviews and local links.
Expansion
Comparison and guide content, AI-visibility push, and capture for any second location.
This is one slice of the full report. Notice the pattern: the three highest-priority pages are ones this business doesn't have yet. That's the most common finding across senior-serving websites, and the fastest money left on the table.
We don't just rank it. We plot the fastest wins.
Every page on your roadmap is mapped by impact against effort, so the cluster in the top-left, the high-impact, low-effort quick wins, is obvious at a glance. That's where we tell you to start, before you spend a dollar on the bigger builds.
One audit. Your whole digital presence.
It starts with your website, but it doesn't end there. We look at everything working for, or against, your visibility, and shape the depth to what matters most for your business.
Website & technical
- Technical SEO: crawl, indexing, schema, metadata
- Core Web Vitals, speed, and mobile experience
- Accessibility and ADA exposure (WCAG)
- Conversion paths to tours, calls, and forms
AI visibility (AEO)
- Whether AI answer engines understand and cite you
- Entity clarity, structured content, and schema
- “Near me” and conversational-search readiness
Social & brand
- Profile consistency, activity, and brand alignment
- Whether social supports discovery and family trust
- Review presence and reputation signals
Paid advertising
- Wasted spend, targeting, and audience gaps
- Landing-page fit and conversion tracking
- Channel mix across search and social
Optional: link your Google Ads, Meta, or any ad account and we'll audit live performance alongside everything else.
From guesswork to a build order.
An audit built for senior-serving businesses, ready to act on the same week. Here is exactly what happens after you say go.
We crawl your whole site
Every page and every gap, mapped the way Google and AI actually see it, not a one-page scan.
We study your top competitors
The three sites winning your families, broken down page by page, so we know exactly where you trail.
We run a keyword gap analysis
The service and location searches you should own but don't, pulled from real search data.
You get a ranked roadmap
The top pages to build or fix, in priority order, delivered as a PDF and walked through live.
“Greatness Digital has been with me for more than four years. In that time they built my placement agency's website and grew our visibility to where families find us before they find anyone else. When I bought my second adult care home here in Vancouver, they had it showing up in local search right away. I do not have to think about the digital side. I trust that it is handled, and it always is.”
“Solid work, these things are good to see! I now have the bulk of inquiries coming to me. We're moving in the right direction!”
“Working with Greatness Digital has been one of the best partnerships I've had. As a marketer myself, I know good work when I see it, and these folks genuinely understand senior care and how to market it. Eric is my go-to and he's fantastic, always sharp, responsive, and full of ideas. Over the years we've built media campaigns and video together that consistently deliver, and the whole team has felt like a real extension of ours the entire way.”
One step. One price. No risk.
The full audit and your ranked page-priority roadmap, built for your business.
- Website, technical SEO, and accessibility review
- AI visibility and social-presence check
- Optional ad-account audit (Google, Meta, and more)
- Keyword gap analysis and top-3 competitor teardown
- Ranked roadmap, PDF, plus an optional walkthrough
If it doesn't show you at least 3 high-impact fixes, it's free.
We mean it. The roadmap has to earn its $250 by handing you at least three specific, worth-doing changes you can act on. If it doesn't, you don't pay. The roadmap stays yours either way.
Before you say go.
What exactly does the audit cover?
Your website and technical SEO, your AI visibility, your social presence, and, if you connect them, your ad accounts. It's a dynamic audit shaped to your goals: we go deepest where the opportunity is biggest for your business.
Can you audit my Google or Facebook ads too?
Yes. Connect any ad account, Google Ads, Meta, or others, and we'll review spend, targeting, audience gaps, and landing-page fit right alongside your website and search presence.
How long does it take?
Most roadmaps are delivered within five business days, as a PDF, with an optional walkthrough call to talk through the priorities and answer questions.
What if I already know what's wrong with my site?
Most owners and directors have a hunch. What they don't have is the order, and the search data behind it. The value is knowing which fix earns the most first, so you spend your budget in the right sequence instead of guessing.
Is this just a sales pitch for your other services?
No. The roadmap is yours to keep and act on however you like, with whoever you like. Plenty of teams take it and run. Some ask us to build it. Both are fine.
Who actually does the audit?
A senior-serving specialist, not an automated tool that spits out a 60-page PDF nobody reads. We only work with senior-serving businesses, so we read your presence the way Google, AI, and a stressed family each do.
Let's build a brand
worth growing old with.
Tell us where you want to grow. We'll map the brand, the website, and the campaigns to get you there, and reply within one business day.
