SEO Services for Senior Care | Greatness Digital
Built for Senior-Serving Brands

Search Engine Optimization for Senior-Serving Brands

Local visibility, AI readiness, and technical excellence—so families can find you, trust you, and take the next step toward your care or service.

4.9/5 from 50+ clients
Google Partner

What You Get

Comprehensive SEO services that build authority, increase visibility, and drive qualified traffic

Google Business Profile Optimization

Verify, optimize, and enrich listings for every location or service line to dominate local search and map results.

Directory Syndication & Citations

Maintain consistent NAP across senior care and professional directories to build search authority and AI trust.

On-Page Content Optimization

Create content that ranks and reassures—answering real questions families ask when researching care or senior services.

Technical SEO Foundations

Clean code, structured data, and mobile-first performance to help search engines crawl and index your content confidently.

Reporting & Insights

Actionable monthly reports that connect SEO metrics to meaningful outcomes like inquiries, tours, and calls.

Ongoing Optimization

Adapt strategies to Google updates, AI search trends, and evolving user behavior to sustain long-term visibility.

Greatness Digital team at a senior care event

Our Proven SEO Process for Senior-Serving Businesses

A clear 5-step process that transforms your search presence

01

Discovery & Baseline Audit

Benchmark your visibility, analyze competitors, and identify keyword opportunities that drive family inquiries. We examine technical health, backlink profile, and content gaps to build a foundation for growth.

Key Deliverables:

  • Comprehensive SEO audit report
  • Competitor visibility analysis
  • Keyword opportunity matrix for family searches
02

GBP & Listings Setup

Claim, verify, and optimize your Google Business Profile. Build consistent citations across senior-focused directories and ensure AI verification readiness so your business is trusted by both search engines and AI assistants.

Key Deliverables:

  • Verified Google Business Profile
  • 50+ directory submissions (senior care and local)
  • Citation cleanup and consistency report
03

On-Page Content Planning

Optimize pages and create new content that aligns with what families and referral partners are actually searching for. We focus on questions families ask and concerns they need answered before taking action.

Key Deliverables:

  • Content optimization roadmap
  • Title tags and meta descriptions
  • Header structure and internal linking strategy
04

Technical Fixes & Performance

Enhance crawlability, improve site speed, and implement structured data for services, reviews, and locations. We address issues that hold back rankings and ensure mobile users have a fast, seamless experience.

Key Deliverables:

  • Technical SEO fixes and recommendations
  • Schema markup for senior services and reviews
  • Performance optimization report
05

Ongoing Optimization & Reporting

Monthly performance reviews that translate data into clear next steps for continued growth. We track rankings, traffic, conversions, and continuously refine strategy based on what's working.

Key Deliverables:

  • Monthly performance reports with insights
  • Ranking tracking dashboard
  • Strategic recommendations for next phase

Local Visibility & AI Findability

We ensure your business appears consistently across Google, Apple Maps, Bing, and trusted senior care directories — and is easily found by AI assistants like ChatGPT, Siri, and Google Assistant.

Consistent, accurate listings help both search engines and people trust your brand. When your business information appears uniformly across trusted platforms, search engines gain confidence in your legitimacy and relevance.

This citation strength directly impacts your local pack rankings and how AI assistants surface your business when families ask for recommendations.

Reviews as Ranking Signals

Reviews are the heartbeat of local SEO. We help you generate a steady stream of authentic, thoughtful reviews that improve rankings, build trust with families, and drive new inquiries.

  • Consistent new reviews signal active business operations
  • Thoughtful responses demonstrate customer care and engagement
  • Review keywords contribute to relevance for search queries

Client Success Stories

Real results from senior-serving businesses we've helped grow

Rose Elder Law website screenshot

Rose Elder Law

+350%
Organic Inquiries
+200%
Revenue Growth
13
Page-One Rankings
Arcadia Senior Living website screenshot

Arcadia Senior Living

Improved
Local Rankings
2x
Lead Volume
Reduced
Referral Dependency

Ready to see what strategic SEO can do for your business?

SEO for Senior-Serving Businesses

Assisted Living Facilities
Memory Care Communities
Independent Living Communities
Continuing Care Retirement Communities (CCRCs)
Home Care Agencies (Medical & Non-Medical)
Hospice & Palliative Care Providers
Senior Placement Agencies
Geriatric Care Managers
Elder Law Attorneys
Financial Advisors for Seniors
Senior Transportation Services
Medical Equipment Suppliers for Seniors
Adult Day Care Centers
Physical & Occupational Therapy for Seniors
Pharmacies Serving Seniors
Senior Nutrition Programs
Consultants to the Senior Living Industry
Technology Providers for Seniors
Non-profit Organizations Serving Seniors

Frequently Asked Questions

Everything you need to know about our SEO services

Maximize your results with our complementary services:

Start Growing Your Visibility Today

Tell us about your business and goals. We'll provide a customized SEO strategy that drives real, measurable results.

We'll respond within 24 hours with next steps

Schedule a Call

Prefer to talk directly? Book a time that works for you.

Call Us Directly

Speak with an SEO specialist today

(503) 914-4564

Mon-Fri: 9 AM - 6 PM EST

No long-term contracts
Transparent reporting
Dedicated account manager