What We Manage
End-to-end campaign management that covers every critical element
Account & Conversion Setup
Proper tracking, conversion goals, and platform configuration from day one.
Audience & Keyword Strategy
Research-backed targeting that reaches high-intent users ready to convert.
Creative & Ad Copy
Compelling messaging and visuals that stop the scroll and drive action.
Experiments & A/B Tests
Structured testing frameworks that identify winning combinations and scale them.
Budget Pacing & Bid Strategy
Smart budget allocation and bid management that maximizes every dollar spent.
Reporting & Insights
Clear dashboards and insights that connect ad spend to business outcomes.
Driving 2–3× Lead Volume for Home Instead Franchise Locations
Greatness Digital partnered with multiple Home Instead franchise owners in Oregon to execute a full-funnel digital advertising strategy combining Google and Meta campaigns with precise geofencing tactics. By designing high-converting landing pages, crafting emotionally resonant ad headlines, and continuously optimizing creative performance, we helped local franchises outpace competitors and reach families in need of trusted in-home care.
Some locations have seen a 2–3× increase in lead volume — a powerful reminder that when marketing works, your next challenge might be staffing up! 😊
Key Results:
- 2–3× Increase in Qualified Lead Volume
- Lower Cost per Acquisition through Ad Optimization
- Improved Conversion Rates from Dedicated Landing Pages
- Expanded Local Reach with Geofencing Targeting
Our Approach
Three pillars that drive performance and scale
Strategy
Every campaign starts with a clear strategy. We study your audience, analyze competitors, and identify where your message can stand out. From there, we set measurable goals that connect marketing to real business growth.
Key Focus:
- Understand your ideal audience and intent
- Identify competitors' strengths and gaps
- Define clear, measurable campaign goals
- Align ad spend with your business growth targets
Creative
Great ads feel human. We create visuals, headlines, and copy that speak directly to your audience's needs. Every piece of creative is tested, refined, and backed by performance data—not guesswork.
Key Focus:
- Develop compelling ad copy and visuals
- Test multiple message and design variations
- Match tone and imagery to audience intent
- Optimize creative for engagement and conversion
Measurement
You'll always know what's working. We simplify the data to what matters most: where your leads come from, what they cost, and how they turn into business growth.
Key Metrics:
- Cost per Lead
- Conversion Rate
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
How We Work
A proven process from setup to scale
Foundation & Setup
Account structure, conversion tracking implementation, audience research, and initial campaign builds. We establish the baseline and tracking infrastructure.
Deliverables:
- Campaign architecture
- Tracking and attribution setup
- Initial ad creative suite
Testing & Learning
Launch campaigns with multiple ad variants, audience segments, and bidding strategies. Gather data on what resonates and what doesn't.
Deliverables:
- Active A/B tests across ad sets
- Performance data collection
- Initial optimization adjustments
Optimization & Scaling
Double down on winners, pause underperformers. Refine targeting, adjust bids, and expand budgets on proven combinations.
Deliverables:
- Performance analysis report
- Scaled winning campaigns
- New test hypotheses
Refinement & Growth
Continuous monitoring, monthly reporting, creative refreshes, and strategic pivots based on data. We stay ahead of fatigue and competition.
Deliverables:
- Monthly performance reviews
- Creative refresh cycles
- Strategic recommendations
Creative That Converts
The best ad creative stops the scroll, communicates value fast, and aligns perfectly with the landing experience.
Clear messaging: We test benefit-led headlines, problem-solution angles, and offer clarity. No jargon, no confusion—just compelling reasons to click.
Landing page alignment: Your ad promise should match the landing page experience. We coordinate with your team or recommend conversion-optimized landing pages to maximize conversion rates.
Continuous testing: We don't set and forget. Every campaign runs A/B tests on messaging, visuals, and CTAs. Winners scale, losers get replaced.
Quality Traffic Starts with SEO
Paid ads work best when they're part of a full-funnel strategy. Our SEO services help you build organic visibility and brand authority that makes paid campaigns more effective and efficient.
Digital Advertising for Senior-Serving Businesses
Frequently Asked Questions
Everything you need to know about our ad management services
Get Your Custom Ad Strategy
Share your goals and we'll build a performance plan tailored to your business, budget, and growth targets.