Marketing Articles & Insights | Greatness Digital

Articles & Insights

Strategic insights, proven tactics, and industry trends in digital marketing, SEO, paid advertising, and web design.

Showing 4 articles

Why your senior care staff needs an AI assistant for the night shift

The staffing crisis is the number one operational headache in senior care. Learn how AI assistants can help your team handle after-hours calls, qualify leads automatically, and prevent burnout without sacrificing the human touch.

If a senior can't use your website Google won't rank it

Accessibility is no longer just about legal compliance. It is a core pillar of SEO. If a 78-year-old with cataracts cannot easily read your pricing page, Google knows it. They will penalize your rankings for it.

Why Traditional SEO is No Longer Enough for Senior Care Businesses

Search is changing. If you're still only focused on where you rank on a list of Google links, you're missing the bigger picture. Answer Engine Optimization (AEO) is the new reality of how we reach seniors and their families.

Building Trust Through Design: Web UX for Senior Living

How UX, storytelling, and accessibility drive trust and leads for senior living communities. Insights from Greatness Digital's Cedar Sinai Park redesign.

October 29, 2025

8 min read

Read Article