Full-service web development—from strategy to launch
Full-service web development from strategy to launch
Strategy & Sitemap
Information architecture that mirrors real decision journeys—families, residents, and referral partners—prioritizing clarity and conversions.
UX & UI Design
Accessible, story-driven interfaces that feel calm, confident, and on brand—guiding users to tours, inquiries, and downloads.
Development & CMS
Clean, maintainable code with flexible content models—so your team can update pages without breaking layouts.
Performance & Accessibility
Mobile-first speed and WCAG-compliant patterns that work beautifully for every age and ability.
SEO Foundations
Semantic HTML, structured data, and technical setup that give organic visibility a head start—especially for local intent.
Launch & Training
Smooth handoff with documentation and training—so your staff can publish confidently from day one.
Cedar Sinai Park — A Century of Care, Digitally Reimagined
We redesigned Cedar Sinai Park's website for their 100-year-old continuum-of-care campus, crafting a story-driven, mobile-first experience that clarifies each service line and drives action. The new site boosted results dramatically — 5.5× overall conversion lift and +1,312% tour requests.
Three principles that guide every project
Three principles that guide every project
Conversion Thinking
Every layout starts with intent: clear paths to book a tour, request care info, or contact a coordinator—plus friction-free forms.
Clean Code & Speed
Optimized media, efficient code, and caching for sub-2-second perceived load. Fast sites build trust and convert more.
Easy Editing & Scalability
Logical CMS structures for services, locations, teams, and articles—so you can grow without redesigning.
Recent Web Design Projects
A look at websites we've designed for senior living, healthcare, and purpose-driven brands — each built for conversion, clarity, and care.
A structured process that delivers quality on schedule
A structured process that delivers quality on schedule
Discovery
Stakeholder interviews, audience mapping (residents, adult children, professionals), competitive review, and goals alignment.
Deliverables:
- Project brief
- Audience snapshots
- Competitive insights
Design & Wireframing
Site map, user flows, and wireframes that segment care levels/services and locations. We validate navigation, messaging hierarchy, and conversion elements, then refine the visual design—color, type, imagery, components—through rapid feedback.
Deliverables:
- Sitemap & user flows
- Wireframes (mobile/desktop)
- Page designs & style guide
Build & QA
Semantic HTML/CSS/JS, CMS setup, form & analytics integration, accessibility checks, and cross-device QA.
Deliverables:
- Functional site
- CMS configured
- QA report
Launch & Handoff
Performance hardening, SEO verification, go-live, and training for your team.
Deliverables:
- Live site
- Training session(s)
- Documentation & support plan
Performance & Accessibility Standards
Every site we ship meets modern benchmarks—fast, inclusive, and built to last.
CMS, Integrations & AI
Content should be easy to manage without technical skills. We model content types for services, locations, team, articles, FAQs, and results—so updates are predictable and safe.
Content models: Structured types (services, care levels, locations, articles, case studies, team) with only the fields you need.
Forms & data: Contact, tour requests, caregiver recruiting, and newsletter—integrated with your email platform or CRM.
Workflows: Approval flows and roles so staff can publish with confidence.
AI Integration
Enhance your website with intelligent automation that works 24/7. We integrate AI-powered tools that improve engagement, streamline operations, and convert more visitors:
- AI Chat Assistants: Smart chatbots trained on your services, locations, and FAQs—answering questions, booking tours, and qualifying leads instantly.
- Voice Reception: AI-powered phone answering that routes calls, captures inquiries, and provides information when your team is unavailable.
- Smart Lead Routing: Automated workflows that qualify prospects, schedule follow-ups, and notify the right team members based on inquiry type and urgency.
- Personalized Content: Dynamic content recommendations based on visitor behavior, care needs, and decision stage.
SEO and Paid Ads Integration
Build once, grow everywhere. Sites launch with technical SEO essentials and clean analytics. Pair with our SEO for content and local visibility or our Digital Ad Management for high-intent lead generation.
Client Success Stories
Real feedback from senior-serving brands that partnered with Greatness Digital.
"Greatness Digital completely transformed how our communities connect with families. Our leads are higher quality and our brand finally reflects the level of care we deliver."
Web Design Expertise for Senior-Serving Brands
At Greatness Digital, we specialize in creating websites for brands and organizations that serve seniors and their families. From local senior living communities to national placement agencies, we understand the unique decision-making journey of older adults and those who support them. Every site we design is crafted to build trust, improve visibility, and convert visitors into meaningful connections.
Frequently Asked Questions
Everything you need to know about our web development process
Start Your Website Project
Tell us about your project and we'll send you a custom site plan with timeline and recommendations.