SEO for Senior Living

The Most Valuable Place On The Internet Is Ranking #1 On Google

Search engine optimization (SEO for short) is an active marketing initiative that combines technical strategy, unique content and targeted outreach to compete at the top of search engine results (like Google) for identified keywords. 

Simply put, our SEO campaigns work to rank your senior living communities among the top options for visibility when people are actively searching for what you offer.

For example, users search every day for “senior living near me” and “retirement communities in [your city]” and even “best memory care in [city]”. 

Don’t you want to be listed #1 when people search for you?

Greatness Digital’s team is well-versed in developing and implementing SEO techniques to increase both website visibility and traffic to your senior living website.

The Benefits of SEO for Senior Living

  • Increased visibility of your website for the increasing amount of people using search engines. (yes, even our aging folks)
  • Provides enormous credibility and trust to a senior living company.
  • Provides a competitive advantage and opportunity to differentiate you and your community from the competition.
  • Generates leads of targeted, prospective residents looking for your services.

Why SEO Is The Our #1 Favorite Digital Marketing Service & How We Do It.

If there is one thing you can count on, it’s that billion dollar companies like Google will always please their users.  Organic rankings have and always will be the majority of their platform.

Statistic from

I phone seo search results assisted living

3 Pillars of Our SEO Strategy

Is SEO Right For Your Senior Living Company? (honest)

SEO impacts your revenue, whether you know it or not

Now this is the questions that we ultimately want to answer, is SEO the right choice for your marketing dollars? We’ll give it to you straight, SEO is almost always a smart investment in most cases BUT it really depends on two things; a.) who you partner with is critical and b.) how collaborative you are. 

Here’s why we are saying this: 

  • 2/3rds of people interested in senior living search online at least once before they ever visit a community. 
  • The first 3 rankings get 95% of the first clicks. 
  • SEO accounts for and average of 83% of total visitors to a senior living website.
  • 100% of referral sources use Google to identify options for their clients even if they have a preference. 

What does this all mean? Senior living companies that rank at the top of Google get most of the leads and these leads are 3x more likely to convert. Think you can’t compete? Think again, SEO is earned media and with help from us you’ll be ranking better and driving revenue in no time. 

SEO results for senior living facility
SEO results for senior living facility mobile
SEO results for senior living facility mobile 2

SEO ranking results from a real client.

What is the difference between SEO and SEM?

The key difference between SEM (search engine marketing or Pay-Per-Click / PPC) and SEO (search engine optimization) is whether or not the entity is paying money to the search engine to show up on your search results page or not.

SEM encompasses the entire paid placement aspect on the search engines. When you search for something on Google, you’ll notice that the top spots are often filled with text or images that have the [Ad] label. These are SEM campaigns being ran by people. 

On the other hand, SEO covers the “organic” or earned placements. Most of the traffic on search engines is non-paid organic traffic. You can learn more about our SEO service here. 

Discover The New Way To Market Your Services


SEO is a long term marketing initiative that can accomplish with 5-10x returns for companies that dedicate 6-9 months to a true partnership. We keep our services at month-to-month to assure our clients complete control but you can expect to work together for no less than 6 months to truly see trending results that will only compound as time goes on. 

  • We start every SEO relationship with a full audit that includes all technical aspects of your website that need adjusted, competitor analysis, keyword research and content direction. 
  • We do outreach and get links back to your site monthly.
  • A monthly press release. 
  • Written articles relevant to your industry. (not available for every SEO plan) 

Greatness Digital offers live dashboards for all our clients so they can track all the important metrics and data to assess your campaigns performance. 

Absolutely not. But we talk about clear ROI in 6-9-12 months, and it starts to compound after that. We suggest people don’t work with an SEO company if they don’t plan on thinking long-term about SEO.

We’re probably not the best choice if you aren’t willing to work with us for a year or longer.

Almost everything we do will continue to benefit for a long time. Writing guest articles for other websites that link back to you, the content we write on your site, and in some cases, the P.R. mentions we’ve earned back to your site will continue to benefit you and even increase lightly in effectiveness over the next 6-12 months after you stopped working with us.

That being said NEW EFFORT regularly, is what will ensure that that graph doesn’t level off and even start dropping in the long-term.