Eric Larsen
Senior Marketing Strategist at Greatness Digital
Eric Larsen brings over 15 years of banking and financial services experience to Greatness Digital, where he has been a Senior Marketing Strategist for the past four years.
Before joining the digital marketing world, Eric spent his career in the banking sector, specializing in financial planning and wealth management for seniors and retirees. His deep understanding of the unique financial challenges facing older adults—from long-term care insurance to estate planning—gave him rare insight into the decision-making process of senior care purchasers.
At Greatness Digital, Eric applies this financial expertise to help senior living communities, home care agencies, and senior service providers better understand and communicate with their target audience. He specializes in AI implementation strategies that improve lead qualification, reduce staff burnout, and enhance the family experience during what is often a stressful financial and emotional decision.
Eric's unique background allows him to bridge the gap between financial services and digital marketing, creating strategies that are not only effective but also empathetic to the real-world concerns of families navigating senior care options.
