Home Instead Willamette Valley
Vickie Pemberton's in-home care franchise couldn't rely on the national corporate site, so Greatness Digital built her a dedicated, conversion-optimized landing page and a 6-campaign Google Ads strategy that delivered 642 leads over 16 months at $23 average CPA.
Google Ads, Feb 2025 – Apr 2026.
Ads that actually ran
Home Instead Willamette Valley needed local leads, but national franchise systems give local owners limited control over their digital presence. The corporate website is built for the brand, not for Vickie's territory. She was competing against dozens of in-home care providers across Albany, Corvallis, and Salem, all pointing their ads at the same generic corporate page that wasn't designed to convert.
- 01Custom conversion landing page built for the Willamette Valley territory, mirroring Home Instead's brand while giving Vickie full control over local messaging, forms, and A/B testing
- 02Local city-specific copy throughout, Albany, Corvallis, and Salem named explicitly, with territory-level messaging that no national franchise page can match
- 03Six coordinated Google Ads campaigns with distinct roles: high-intent search for people actively researching in-home care, Performance Max for AI-driven reach across Google's entire network (Search, Maps, YouTube, Gmail, Display), and dedicated geographic campaigns for Albany and Corvallis
- 04Full call tracking integration, every lead tied to a specific campaign and keyword, so budget followed what was actually working
- 05Geographic expansion into Albany and Corvallis with dedicated campaigns, two underserved markets with strong elder demographics and far less paid search competition than Salem
There were months when I was calling Greatness Digital just to ask them to shut the ads off. We had more families reaching out than we had caregivers to send out. We would pause the lead gen and flip the budget over to caregiver hiring ads just to staff up fast enough. That is about as good a problem as you can have.
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