Web Design & Development for Cedar Sinai Park Continuum of Care
Client: Cedar Sinai Park
The Challenge
Key challenges included:
• Unclear service differentiation across care levels
• Poor mobile experience
• Low conversion rates for tour requests
• Outdated design that didn't reflect the quality of their facilities
• Difficult navigation that confused prospective residents and their families
Our Approach
Discovery & Strategy
We conducted stakeholder interviews with leadership, toured the campus, and mapped the decision journey for seniors and adult children. We identified that families needed clarity on care levels, transparent pricing information, and easy paths to schedule tours.
Information Architecture
We restructured the site around care levels and services, creating distinct pathways for:
- Seniors exploring independent living options
- Families researching assisted living and memory care
- Healthcare professionals seeking skilled nursing partnerships
- Community members interested in campus amenities
Design & User Experience
The new design balanced warmth with professionalism—using photography that showed real residents, clear service descriptions, and conversion-focused layouts. Every page included clear calls-to-action for tours, inquiries, and phone calls.
Content Strategy
We rewrote core pages to answer the questions families actually ask: What level of care do I need? What does it cost? What makes Cedar Sinai Park different? Each service page included FAQ sections, resident testimonials, and visual tour galleries.
Technical Implementation
Built on a modern CMS with:
- Mobile-first responsive design
- Fast page load times (sub-2-second LCP)
- Structured data for local SEO
- Accessible navigation and color contrast
- Form tracking integrated with their CRM
The Results
Key Performance Metrics
Conversion Lift
Within 6 months of launch:
- +1,312% increase in tour requests from the website
- 5.5× overall conversion rate improvement across all goal completions
- +215% increase in phone calls from mobile users
- 42% improvement in mobile engagement (time on site, pages per session)
User Experience
- Reduced bounce rate by 28% on service pages
- Improved navigation clarity—families could find the right care level in under 30 seconds
- Mobile traffic increased to 65% of total sessions
Business Impact
The new website became Cedar Sinai Park's primary lead generation tool, reducing dependency on referral agencies and giving families a trusted resource for making care decisions. The CMS empowered their team to publish updates, events, and resident stories without technical assistance.
Long-term Success
Two years post-launch, the site continues to perform:
- Sustained conversion rates above pre-launch baseline
- Improved organic search visibility for local senior care queries
- Higher quality inquiries from families ready to tour and move forward
"Greatness Digital didn't just build us a website—they built a lead generation engine. Families tell us all the time how easy it was to understand our services and schedule a tour. The results speak for themselves."
Leadership Team
Cedar Sinai Park
