Here’s the scoop, ranking high on Google isn’t easy and it isn’t fast but it’s worth it. (not just because) Having your senior serving company ranking in positions #1-3 on Google not only generates leads but it’s a stamp of credibility and it’s future proof. Google is here to stay and will always serve its users with the best answer to their questions.
Will that be you?
The key difference between SEM (search engine marketing) and SEO (search engine optimization) is whether or not the entity is paying money to the search engine to show up on your search results page or not.
SEM encompasses the entire paid placement aspect on the search engines. When you search for something on Google, you’ll notice that the top spots are often filled with text or images that have the [Ad] label. These are SEM campaigns being ran by people.
On the other hand, SEO covers the “organic” or earned placements. Most of the traffic on search engines is non-paid organic traffic. You can learn more about our SEO service here.