Search engine optimization (SEO for short) is an active marketing initiative that combines technical strategy, unique content and targeted outreach to compete at the top of search engine results (like Google) for identified keywords.
Simply put, our SEO campaigns work to rank your senior care services among the top options for visibility when people are actively searching for what you offer.
For example, users search every day for “in home care near me” and “home health in [your city]” and even “best hospice near me”.
Don’t you want to be listed #1 when people search for you?
Greatness Digital’s team is well-versed in developing and implementing SEO techniques to increase both website visibility and traffic to your senior serving website.
If there is one thing you can count on, it’s that billion dollar companies like Google will always please their users. Organic rankings have and always will be the majority of their platform.
Statistic from HigherVisibility.com
We know how to write in the senior industry – our writers know the to ins and outs so that your content is something readers want and Google loves.
Any agency can buy links for you (heck, you can buy links for yourself). We earn you links through industry relationships and legitimate PR strategies.
Now this is the questions that we ultimately want to answer, is SEO the right choice for your marketing dollars? We’ll give it to you straight, SEO is almost always a smart investment in most cases BUT it really depends on two things; a.) who you partner with is critical and b.) how collaborative you are.
Here’s why we are saying this:
What does this all mean? Senior care companies that rank at the top of Google get most of the leads and these leads are 3x more likely to convert. Think you can’t compete? Think again, SEO is earned media and with help from us you’ll be ranking better and driving revenue in no time.
SEO ranking results from a real client.
The key difference between SEM (search engine marketing or Pay-Per-Click / PPC) and SEO (search engine optimization) is whether or not the entity is paying money to the search engine to show up on your search results page or not.
SEM encompasses the entire paid placement aspect on the search engines. When you search for something on Google, you’ll notice that the top spots are often filled with text or images that have the [Ad] label. These are SEM campaigns being ran by people.
On the other hand, SEO covers the “organic” or earned placements. Most of the traffic on search engines is non-paid organic traffic. You can learn more about our SEO service here.
SEO is a long term marketing initiative that can accomplish with 5-10x returns for companies that dedicate 6-9 months to a true partnership. We keep our services at month-to-month to assure our clients complete control but you can expect to work together for no less than 6 months to truly see trending results that will only compound as time goes on.
Greatness Digital offers live dashboards for all our clients so they can track all the important metrics and data to assess your campaigns performance.
Absolutely not. But we talk about clear ROI in 6-9-12 months, and it starts to compound after that. We suggest people don’t work with an SEO company if they don’t plan on thinking long-term about SEO.
We’re probably not the best choice if you aren’t willing to work with us for a year or longer.
Almost everything we do will continue to benefit for a long time. Writing guest articles for other websites that link back to you, the content we write on your site, and in some cases, the P.R. mentions we’ve earned back to your site will continue to benefit you and even increase lightly in effectiveness over the next 6-12 months after you stopped working with us.
That being said NEW EFFORT regularly, is what will ensure that that graph doesn’t level off and even start dropping in the long-term.
Greatness Digital provides best-in-class digital marketing and web design to senior living & senior care companies. We show the world your greatness.