Capture Leads On Demand
As They Actively Search

Paid Advertising (Pay-Per-Click) for Senior Care & Senior Living

Welcome to Greatness Digital’s Paid Advertising or Pay-Per-Click (PPC) services. Here, you’ll find out exactly how our team works with your company to start leveraging paid advertising on the platforms that your customers are currently searching for you. 

No time to waste! Let’s dive in uncover what strategy will work for you. 

How paid advertising boosts your senior serving company

Search Engine Marketing (SEM) is a digital marketing strategy that involves running paid advertisements on search engine platforms such as Google & Bing.

When we set up your SEM campaign, we create pay-per-click (PPC) advertising campaigns that reach your customers when they’re doing critical research towards who they will choose for care.

This type of digital strategy allows you to target users based on the keywords they type into their search query. This remains one of the most effects strategies for senior serving companies because it captures your customers while they are actively searching for you. 

Google and Bing search bar

How Is SEM Different Than SEO?

The key difference between SEM (search engine marketing) and SEO (search engine optimization) is whether or not the entity is paying money to the search engine to show up on your search results page or not.

SEM encompasses the entire paid placement aspect on the search engines. When you search for something on Google, you’ll notice that the top spots are often filled with text or images that have the [Ad] label. These are SEM campaigns being ran by people. 

On the other hand, SEO covers the “organic” or earned placements. Most of the traffic on search engines is non-paid organic traffic. You can learn more about our SEO service here. 

What are paid ads on social media?

When you want to communicate your brand’s unique values through visual story telling, paid ads on social media allow you to do exactly that.

When we set up your social media advertising, we factor how these ads play into your prospects customer journey as we intentionally pull them closer to you.

Our social media strategies align with your company’s greatness and start getting to work attracting seniors and your local community.

Even the most specific audiences can be reach effectively on platforms like Facebook and LinkedIn

Facebook Ad Mobile

Ready to talk about your greatness?

Schedule a quick intro call so we can get to know each other. We’ll show you what we’ve got and if you like what you hear we’ll keep talking.
(if not, that’s ok, we’ll part as friends)