Our Case Studies

Real Results For Real Senior Serving Businesses

Home Instead senior care logo

Local Lead Generation w/ Calls & Booked Appointments

Owner, Vicki, approached us with the desire to grow her senior in-home agency by getting real people on the phones and getting booked jobs. As a franchise owner, her hands were tied by her parent company in many forms of marketing online. 

Result: After one month of digital marketing services, Home Instead had to cancel because we had drummed up so much business that she didn’t have enough employees to cover all the extra work. Bitter sweet. 

  • Built a dynamic landing page that resonated with their ideal customers using Unbounce.
  • Integrated a HIPAA compliant health assessment tool with a ‘value first’ approach.
  • Local Google Search Ads.
  • Leads were directly emailed to the sales team for immediate follow up. 
  • Implemented phone call tracking to accurately measure call results. 
landing page for senior care
care availability logo

Custom website development & content marketing strategy

Owner, Amy Schmidt, was tired of dealing with large custom web developers who nickel and dimed her without delivering what she wanted. She turned towards Greatness Digital to launch a fully rebuild custom solution.

Result: Working closely together for months, we launched Amy’s new website to the masses and with a fully built out SEO foundation for growth.

  • Custom developed WordPress theme.
  • Custom developed Live Availability database & functioning directory.
  • SEO optimized content structure for article expansion.
  • Care Availability even hired our lead developer on the project to continue with them! (now that’s a compliment)
Before After
Magnolia Logo

A Website That Impresses Clients and SEO To Help Them Find It

Owner, Julie, approached our team with the challenge of getting her newly formed senior placement agency up and generating leads through organic media. 

Result: Julie loved the new look of her website and brand presentation AND the cherry on top was that since she went with us for SEO, she got up and running generating leads right away.

  • Worked closely with Electric Graphic Design to design and create a magnetic logo and branding.
  • Built a clean, informative and converting website for Magnolia Senior Placement. 
  • Executed an aggressive SEO strategy to start getting Julie leads immediately the first month of launching the new site.
magnolia senior placement website