Dig deep and uncover the right digital strategy for your unique business.
Digital marketing in the senior care industry fails to produce results for a majority of those that use it. Why do you think that is?
We believe it is because working with the aged population and their support network is a high-touch relationship based type of work.
“Gold Standards” in digital marketing do not work well. You need a marketing team that understands why and how people make their choice for care and living. A marketing team that combines in-depth digital experience with insights from your industry.
Experts in Search Engine Marketing (SEM), we partner with you to design and execute a winning PPC (Pay-per-click) digital campaign on the worlds most utilized search engine, Google.
Although Google has the capabilities to drive unbelievable revenue growth for your company, it also has the ability to waste your dollars in the blink of an eye. This is exactly why we’ve focused our skill sets on being highly proficient in the art of Google Ads.
We aren’t the type to run from a fight or abandon you after we get started. Greatness Digital dives head first into competitive keywords, industries and geographical locations to pull you up to the top. We work hard to optimize your campaigns and leave you wondering how you ever lived without us.
The world is more connected now than it has ever been and businesses are connecting with their customers in the right way. We’ve spent years creating social media advertisements that connect you to your customers in the right way.
That being said, too many businesses are creating Facebook ads that either get no engagement or they aren’t equating to leads and move-ins. That’s where we come in.
Our process includes diving deep into what makes your customers love you, what inspires them enough to pause their scroll and finally, what type of offer needs to be made so they reach out to you. You’re going to love every step of our working together.
Do you know the most important thing when it comes to getting leads from the internet? … Visibility.
In an economy where 97% of your customers trust looking on Google for answers, your visibility when they are looking is paramount.
Unlike PPC strategies, SEO is an earned media position that takes consistency, focus and purposeful direction in order to be at the top spot at the right time. Our SEO services focus on exactly what is working to rank websites right now…and we’re honest about what it takes and what you can expect in rewards.
Having your business prominently displayed on the top of the search engine results is a crowning achievement that we look forward to celebrating with you for as long as you want to be there.
You can have the greatest senior services and the most amazing staff, but one thing you can count on is that your customers live busy lives and that they will forget about you. (I know, it’s sad to think about.)
Lucky for us, we’re in the digital age where we can re-target customers from different channels, send follow up emails that build your credibility, and even text special notes so your customers can seize opportunities.
At Greatness, we know the value of building a list and working it like Muhammad Ali.
Social media management, blog post creation, podcast setup or YouTube channel building…
There are a ton of different ways to build content that attracts the right customers as the right time for them.
Who has time for it all? Unfortunately, most businesses don’t.
However, a content strategy is often known as “earned” media and normally produces a 4x higher ROI (return on investment) than paid digital advertising.
Content marketing is a long-play, made only for businesses that can see the finish line even when it’s not in sight. We’ll connect you to the right content manager that can affordably bring you closer to that goal.